The mysteries of media. What to place? When to place it? And for how long?
These are the questions we help our clients face every day. Our experience in the agency world has taught us to answer these questions by learning their business – how they do what they do and how they make money. There’s no substitute for experience and getting it right the first time. That’s why IMP clients have the advantage over the competition. That’s why they stay with us. Performance.
Media Planning • Media Buying • Budget Stewardship • Gaming Certified
Automotive • Hospitality • Gaming (Casinos) • Entertainment • Healthcare • Insurance • Retail • Grocery • Restaurants • Real Estate • Political
From traditional media metrics to new measurement methods for audiences, Innovative Media Partners utilizes both the art and science of strategic and tactical media placement techniques. As subscribers to the major media services, we help plan, place, and fine-tune marketing messages and their delivery methodology. We also understand and embrace the need for constant monitoring of resources and the validation of proven tactics.
IMP has been instrumental in providing a logical, understandable and efficient process to our media approach. They are honest and dependable. I recommend them highly.
Amy and Connie and team are the best media buying team I have worked with in my career, which is why we have used them exclusively for the last 10 years.
For the first time, I feel we are getting the respect we deserve as a major advertiser in the market. It’s a direct benefit from retaining Innovative Media Partners.
I have complete confidence in IMP for Albuquerque planning/buying to Phoenix to the larger media markets like LA and NYC.
If you’re not satisfied with your current media scenario and want to brainstorm ideas for change, let’s talk. You can reach us during the business week most anytime. Thank you!
Amy Alexander, Principal
Connie Waters, Principal