Media Mastery

 
The mysteries of media. What to place? When to place it? And for how long?
 
These are the questions we help our clients face every day. Our experience in the agency world has taught us to answer these questions by learning their business – how they do what they do and how they make money. There’s no substitute for experience and getting it right the first time. That’s why IMP clients have the advantage over the competition. That’s why they stay with us. Performance.

We bring the best of traditional media discipline to the modern world of creating new media mix and placement.

The Metrics Matter.

Do it right the first time.  Then do it again.

From traditional media metrics to new measurement methods for audiences, Innovative Media Partners utilizes both the art and science of strategic and tactical media placement techniques. As subscribers to the major media services, we help plan, place, and fine-tune marketing messages and their delivery methodology. We also understand and embrace the need for constant monitoring of resources and the validation of proven tactics.